Pegasus
Marketing
Pegasus owns the strategic layer of marketing — positioning, narrative, ICP, and competitive messaging. It decides what to say, who to say it to, and why. The execution layer (blog posts, social, press) hands off to Vela.
What it does
Most product marketing is reactive — write what marketing needs this week. Pegasus runs the strategic layer instead: defines the positioning, picks the narrative arc, sharpens the ICP, and maps competitive territory before a single asset is written. Every output is grounded in your actual product context and competitive intelligence (paired with Perseus). Output is the brief, not the asset — Vela and your team execute against it.
- 01
Launch narrative arc
Pegasus writes the launch story: positioning statement, three key messages, narrative arc, proof points, objection responses. Hand it to Vela for the blog post and press release.
- 02
Competitive messaging map
Pegasus maps your positioning against every competitor — where you win, where you don't, what to attack, what to avoid. Produces a messaging matrix you can act on.
- 03
ICP definition with segment briefs
Synthesizes product context, market signals, and customer evidence into a crisp ICP with per-segment messaging guidance — so every channel speaks the right language to the right buyer.
- 04
Repositioning when the market shifts
When Perseus surfaces a major competitive move, Pegasus re-evaluates your position and produces an updated narrative — before the market closes the gap.
Capabilities
- Positioning strategy: not a tagline generator — a complete positioning brief
- Launch narrative arcs with key messages, proof points, objection responses
- Competitive messaging matrix: where you win, where to attack, where to avoid
- ICP definition with per-segment messaging guidance
- Pairs with Perseus for live competitive intelligence input
- Hand-off format Vela and your content team can execute against
Who it's for
What's included
- Positioning strategy briefs
- Launch narrative arcs
- Competitive messaging matrices
- ICP and segment messaging
- 3-day free trial · No credit card required
Details
- Setup
- < 5 minutes
- Response
- Async — strategy in hours, not weeks
- Integrations
- Knowledge Graph · Perseus
- Trial
- 3 days
